Client
Google (via Monks)
Google (via Monks)
Role
AI Visual Designer / Creative Direction
AI Visual Designer / Creative Direction
Tools
Google AI Studio
Generative Image Models
Video AI tools
Prompt engineering
Objective
Explore an AI-assisted pipeline for the creation of advertising visuals, reducing production time while maintaining high visual quality.
The process started with the creation of a base image using generative AI.
Careful prompt engineering was used to control lighting, materials, composition and camera angle
Careful prompt engineering was used to control lighting, materials, composition and camera angle
After generating the base image, iterative prompt adjustments were used to refine textures,
materials and lighting to reach the desired visual quality.
materials and lighting to reach the desired visual quality.
The static image was then transformed into motion using generative video tools in Google AI Studio.
AI can drastically accelerate ad visual production
Prompt engineering becomes a core design skill
Iteration is essential to reach production quality
Hybrid workflows (AI + design direction) deliver the best results
